Design is nothing without strategy, and quality information determines strategy. We believe that a clear understanding of business objectives combined with insight into consumer behaviour should always drive the design process. By combining the analytical with the intuitive, the creative with the rational we generate inspirational outcomes.
Wanaka Retirement Village
Location is the essential focus of the Wanaka Retirement Village logotype. Autumn tones with lakeside poplars sculpting villas reflect the tranquility and serene beauty that makes Wanaka the preferred choice of discerning New Zealanders. The project theme "change your address... not your lifestyle..." further extend the location focus. Support material includes banners, a prospectus, brochures, press advertising and web site.
Otago Community Trust
Community ownership and community focus featured prominently in the Trust’s review of corporate branding. The name adaption with Otago foremost and logo simplification emphasising their commitment to the wider Otago community. This more contemporary logo reflects Otago people working together for regional progress. Provincial colours were by request.
The absence of visual impact identified with building site signage initiated a review of both the company name and presentation format. Duffill Watts & King Limited was abbreviated to Duffill Watts and a stylised globe reflecting their Downer World-wide affiliation completed the graphic design. Colour coding was introduced to distinguish between divisions and disciplines.
Emerson’s in choosing ‘natural beers’ stepped back into the 1800’s. Time proven brew recipes with the emphasis on “natural” and “nutrition” were adapted along with classic English-style beer branding. Exporting to twenty three+ countries further focused attention on branding with global appeal.
Otago Peninsula Trust
Uniformity in linking a diverse range of conservation disciplines with established tourist attraction was foremost in the development of the Otago Peninsula Trust and its business adjunct logotypes. A format without confinement best reflected the ‘at random/natural’ in harmony with nature “look and feel” keenly sought.
Computer Concepts Limited
CCL by name and graphic dominated our creative. Capitalising on “common usage” branding emanating from the marketplace was seen as step one in a longer-term phasing out of the words ”Computer Concepts Limited” as front-line identification. CCL logo, lettering simplicity and dominant colour won the day!
Pride in performance transformed “just another national real estate franchise” into a name that clients could measure--NIDD down south is Real Estate. Concise and compact Nidd style simplicity reflects “getting on with the job” professionalism with which Otago people identify. Nidd by name is trusted and proven.